Travel China Planner

The framework program for the establishment of Sichuan Tourism Industry Group Ltd has been published recently with the aim of building Sichuan’s tourism brand.

Initiators of the group include Sichuan Development (Holdings) Company, Shuxiang Investment Company, Sichuan Jinhong Group Company, Sichuan Hotel, and Runfu Corporate Restructuring Investment Company.

The group will concentrate on the hotel sector with the support of Jinjiang Hotel, Holiday Hotel, Jin Xin Hotel, and other new hotels; meanwhile it will try to build a leading travel service enterprise in western China by integrating CITS Sichuan, CYTS Sichuan, and the travel agency managed by Jinjiang Hotel.

In addition, the group will exploit tourism commercial real estate by building a commercial center focusing on tourism. Tourism investment is another area the group is exploring.

Mianyang Tourism Bureau of Sichuan province is planning reconstruction for the city’s tourism which was damaged by 2008 earthquake.

The general goal of the reconstruction plan is said to create a world-class earthquake relic site, recover the Qiang and Tibetan culture as well as other tourism resources, and build Mianyang into a first class travel destination that combines sightseeing, meeting, leisure, and holiday facilities.

A Chinese villager carries a washing machine from his
collapsed house following Monday’s powerful 7.9
magnitude earthquake in Mianyang City in
Sichuan province, China,

According to the plan, 93 travel projects will be revived with a total expenditure of more than CNY50 billion. Of these 60 are key projects that have been listed into the reconstruction plan of Sichuan province.

It is learned that up to 200,000 tourists visited Beichuan, Mianyang, during the Spring Festival of 2009. A pilot program is expected to be in place soon. Then tourists will be able to visit the region in groups with government-approved travel agencies.

Beichuan County, Mianyang City,Sichuan Province, China

Mianyang’s tourism industry suffered a loss of up to CNY6 billion as a result of the earthquake which hit the city on May 12, 2008, with its road, tourism signs, tourist service centers, hotels and travel agencies receiving different degrees of damage.